Seth Godin…more than just marketing

Seth Godin…more than just marketing

Know more of our IMPLEMENTATION capabilities.

 

Seth Godin is one of my favourite marketing and business writers.  I love this recent blog which some may feel has nothing to do with marketing, but really has everything to do with it and with business.  Seth writes:

The difference between running and managing a project

If you choose to manage a project, it’s pretty safe. As the manager, you report. You report on what’s happening, you chronicle the results, you are the middleman.
If you choose to run a project, on the other hand, you’re on the hook. It’s an active engagement, bending the status quo to your will, ensuring that you ship.
Running a project requires a level of commitment that’s absent from someone who is managing one. Who would you rather hire, a manager or a runner?

In my experience, organisations rarely deliver a result by managing a project, it takes people running them to deliver results.  And if you can’t deliver a result you can’t create a good reputation, a good brand or a good business…that is marketing 101.

Related Posts
Why You Need to Rethink Your Organisational Structure

Know more of our DIGITAL & ICT STRATEGY capabilities.   As organisations gain complexity, so too must their structures. The

Reasons to Consider Outsourcing Your Digital Technology Requirements

Know more of our DIGITAL & ICT STRATEGY capabilities.   Outsourcing your digital technology requirements can mean spending less energy

Which Sourcing Model Is Right For My Business?

Know more of our IMPLEMENTATION capabilities.   Have you ever thought about what implementing a sourcing model could do for

Methodologies For Digital And ICT Planning

Know more of our DIGITAL & ICT STRATEGY capabilities.   Digital and ICT strategic planning is the process of creating

Share this post
Relevant Case Studies
NSW Department of Environment

Ancedotal information indicated that the current project delivery practices were not as efficient and as effec

QLD Department of Education

The QLD Department of Education identified several areas of improvement relating to project boards through ass

City of Canterbury Bankstown

A city council requires the development of ICT enterprise architecture to guide future decision-making in line

QLD Department of Environment

The Departments under the CIO oversight required a coordinated direction and strategy to deliver IT Services a

Tags: