Seth Godin...more than just marketing - Information Professionals

04 Jul Seth Godin…more than just marketing

Posted at 00:00h in Government, Growing Companies, Health & Community Services, IMPLEMENTATION, Local Government, Uncategorised, Utilities by Mark Nicholls

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Seth Godin is one of my favourite marketing and business writers. I love this recent blog which some may feel has nothing to do with marketing, but really has everything to do with it and with business. Seth writes:

The difference between running and managing a project

If you choose to manage a project, it’s pretty safe. As the manager, you report. You report on what’s happening, you chronicle the results, you are the middleman.
If you choose to run a project, on the other hand, you’re on the hook. It’s an active engagement, bending the status quo to your will, ensuring that you ship.
Running a project requires a level of commitment that’s absent from someone who is managing one. Who would you rather hire, a manager or a runner?

In my experience, organisations rarely deliver a result by managing a project, it takes people running them to deliver results. And if you can’t deliver a result you can’t create a good reputation, a good brand or a good business…that is marketing 101.

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Mark Nicholls

Chief Executive at Information Professionals Group

With experience across almost every industry, Mark brings more than 30 years of accumulated knowledge to each and every project, leading technology transformation within organisations across Australia.Mark understands and has seen first-hand the challenges around technology that organisations face today. He is dedicated to helping IPG clients find a way through these, helping them to do what they need to do, within their capabilities to achieve whatever success might look like for them. A member of the Australian Information Industry Association Board, Mark is at the forefront of technology transformation. Known for his ability to engage people at every level, he is adept at honing in on client priorities and finding the right formula to help organisations grow their way.